I'm Cole. I founded Plotline in 2018 and I run it from Charlotte, NC.
Plotline is a multifamily operations platform. We help apartment owners and operators run their properties without 11 browser tabs open at once. We closed our Series B last month.
This is my personal site. I write here, badly and infrequently, about product, founding, hiring, and whatever else I'm thinking about. Most of what I work on is at plotline.com.
Recent
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Reading: The Power Broker, finally
Whitney bought me a hardcover copy for our anniversary in May 2024 and it has been sitting on the shelf in my office staring at me for almost two years.
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Thinking about AI for multifamily
I have been asked this question in basically every customer call for the last 18 months. Here are the three narrow places AI works for us and the much longer list of places it doesn't.
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Otis turned 8 today
Eight years old. Vet says his back legs are starting to go a little. He doesn't seem to know.
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Coffee at Not Just Coffee
I have been working from Not Just Coffee on South Tryon two mornings a week for about a year now. The flat white is the best in Charlotte.
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Update: I was wrong about onboarding
This post is a correction to a thing I wrote in August 2024 where I argued we should make our onboarding self serve. We tried it. I was wrong.
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Charlotte Tech Talent meetup recap
I was on a panel about hiring engineers in the Southeast. Maria from Lendmark said Charlotte is not actually a tech hub. The room got a little quiet.
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What multifamily operators actually want from software
I had a conversation last Tuesday with the COO of a regional operator out of Knoxville. She runs about 14,000 units. I asked her what she actually wants from her software stack.
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Saturday ride, 47 miles
Davidson loop with Mike and Jen this morning. Jen dropped us both on the last climb. She always does.